B2B Pricing Calculator
The B2B pricing calculator built for sales reps who quote physical products — with Incoterms, freight & duties baked in. Build accurate landed-cost quotes in seconds. The spreadsheet alternative for quotes your whole team will actually use.
PriceHack
B2B Pricing Calculator
Select Incoterm
Final Price
$42.15
Margin Health
GOOD 22.5%
Landed cost
freight + duties in
THE HIDDEN LEAK
Every day, reps quote at 30% markup when their company requires 30% margin — bleeding 7+ points on every deal. Spreadsheets don't catch it. QuotaHack does.
−7 pts
Markup ≠ margin
One slip between markup and margin quietly erases profit on deals you thought you won clean.
14 tabs
Spreadsheet chaos
Freight rates, duty tables, Incoterm rules, currency — copied, pasted, and out of date by Friday.
3 days
Waiting on RevOps
The deal cools while you wait for someone to bless the number. Speed is the close.
QuotaHack runs the real number — landed cost, Incoterms, and true margin — before the quote ever leaves your inbox.
The sales quote calculator that does the math while you stay in the conversation
Enter cost, quantity, and your target margin. Pick a currency — USD, EUR, GBP or CAD.
Watch landed cost, final price, and margin health update in real time — with freight & duties in.
Lock the number, push it straight to your CRM, and move to the next deal. No copy-paste.
FEATURES
Everything a manufacturer rep or field sales team needs to quote fast and protect every point of margin.
Instant B2B pricing as you type — no spreadsheet tabs, no copy-paste, no stale formulas.
Toggle between margin % and markup % with one click — so you never confuse the two again.
DAP, DDP, FOB, CIP and more — landed cost calculated correctly for the terms you're selling on.
Build true landed-cost quotes — freight and duties folded in, not bolted on after the fact.
Quote in USD, EUR, GBP or CAD out of the box. Switch currency without rebuilding the math.
Install in 30 seconds. No permissions, no admin tickets — works in any browser tab.
Claude-powered guidance on whether your margin is competitive — in context, right when you quote.
Read where a deal stands and run 2–3 pricing scenarios side by side before you hit send.
Every calculation saved and searchable by prospect, date, or product. Your pricing memory.
Try It Live
No sign-up needed to try it. Enter your cost, margin, and Incoterm below to see your landed cost and recommended sell price instantly.
No org buy-in. No IT ticket. Install in 30 seconds and close smarter today.
Free
No credit card required
3 price calculations per day. Perfect for reps who want to try it before committing.
Install FreeWhat’s included
Starter
10-day free trial — no credit card
Unlimited calculations for SDRs and AEs who quote daily and can’t afford to slow down.
Start Free TrialEverything in Free, plus
Pro
Includes everything in Starter
AI-powered deal intelligence for AEs running complex deals where every margin point counts.
Upgrade to ProEverything in Starter, plus
FAQ
Everything B2B sales reps need to know about pricing, margins, and AI-powered deal advice.
What is the QuotaHack B2B Pricing Calculator?
The QuotaHack B2B Pricing Calculator is a free sales pricing tool for B2B reps, account executives, and sales managers. Enter your cost, target gross margin, and deal variables and it instantly calculates your sell price, gross profit, and markup percentage. It runs in your Chrome extension or directly at calculator.quotahack.com, with no spreadsheets, no IT setup, and no CRM integration required.
What is the difference between margin and markup in B2B pricing?
Margin and markup are not interchangeable. Gross margin is profit divided by selling price: a $20 profit on a $100 sale is 20% margin. Markup is profit divided by cost: the same deal has a 25% markup. Pricing at 30% markup when your company targets 30% margin means underdelivering by 7 margin points on every deal. The calculator handles both views so you always know where you stand.
How does the AI Margin Adviser work?
The AI Margin Adviser is available on the Pro plan and powered by Claude (Anthropic). After you input your deal data, it returns a plain-English assessment of whether your pricing protects company margin, where you have room to discount versus where you are at risk, and talking points you can use with procurement or economic buyers. It flags margin compression risk before your quote leaves your inbox.
How do I calculate selling price per unit for a B2B deal?
Divide your total landed cost by (1 minus your target margin). Example: landed cost of $49.45 at 30% margin gives a sell price of $70.64. Landed cost must include purchase price, inbound freight, import duties, storage, and amortised one-time costs. Applying markup to the ex-works price alone is the most common source of margin erosion in B2B importing.
What pricing plans are available?
Three plans: Free gives you 3 calculations per day with no credit card required. Starter at $2.99/month (10-day free trial) gives unlimited calculations, margin and markup views, and multi-currency support. Pro at $7.99/month adds the AI Margin Adviser, Deal Health Score, Scenario Modeling, and Historical Quote Log. See the pricing section above for full details.
Does the calculator support Incoterms and landed cost calculations?
Yes. The web app supports all 8 ICC Incoterms 2020 (EXW, FCA, FOB, CPT, CIP, DAP, DPU, DDP) and models the correct cost fields for each. You can enter inbound freight, import duties, insurance, storage, handling, and amortised one-time costs to calculate true landed cost per unit. The gap between ex-works price and true landed cost is typically 10-40%.
Does the calculator work for physical products with complex shipping?
Yes, this is one of its strongest use cases. Importers and distributors dealing with freight costs, dimensional weight, import duties, and multi-stop logistics can model their full landed cost before quoting. It works well for manufactured goods, wholesale distribution, and any product business where cost-to-deliver varies by order size or destination.
How is this different from a spreadsheet pricing model?
Spreadsheets require you to build and maintain the model yourself and cannot give real-time negotiation advice, flag margin risk in plain language, or generate deal-specific talking points. The QuotaHack calculator combines structured pricing logic with AI-powered deal interpretation on the Pro plan. No formula errors, no version conflicts, no waiting on finance to review your quote.